01 — the wordmark
Land-to-build intelligence — vibe building for the real world.
The domain is the brand — written lowercase, the asterisk always leading.
02 — the mark
The asterisk is the mark. In writing it points to a footnote — the detail under the headline, the condition that matters. Here it points from one parcel to everything that could be built on it. It leads the name and stands alone as the app icon.
The asterisk · 16 · 24 · 40 · 72
App mark — the favicon & home-screen icon
03 — wordmark treatments
A — primary lockup
faircompanies.buildB — stamp, for dark or photographic surfaces
faircompanies.buildC — the solo mark, for avatars & tight spaces
D — app-mark lockup, for product chrome
faircompanies.build04 — the spiral
A logarithmic spiral — the growth pattern of a shell, a fern, a galaxy arm. Retained as the organic alternate to the asterisk for editorial and brand moments. Shown at 16 · 32 · 64.
05 — color
Terrain — primary (clay / loam)
The ground the whole system stands on.
50
#f8f5f0
100
#ede5d8
200
#d9c9b0
300
#c1a882
400
#a98860
500
#8f6e48
600
#755a3c
700
#5c4530
800
#453426
900
#2e221a
Sage — growth / what fits
Carries the asterisk mark and positive findings.
50
#f2f5f0
100
#dde8d8
200
#bacfb3
300
#90b086
400
#6a9160
500
#507548
600
#3f5e39
700
#31492c
800
#253622
900
#18231a
Cyanotype — the live signal
One restrained blueprint-blue, reserved for active / computed surfaces. Used sparingly.
wash
#eef3f7
signal
#2f80c4
deep
#1f5e8b
ink
#14324b
06 — type
Wotfard — a warm geometric sans — sets everything, from the wordmark to body copy.
07 — the name
fair
Honest about what a site can and can't carry — what's confirmed, what's likely, what must be verified before money moves.
companies
Built for the people and teams who actually develop — self-builders, serial builders, investors, institutions, and the firms that serve them.
.build
A top-level domain that is also a verb. The name is the action: turning raw parcel into permitted, buildable plan.
Written in full, lowercase, the asterisk always leading: faircompanies.build.